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About sandramp

Start-Up Marketer and all-around crafty girl...learning to surf, samba, and do as many pull-ups as possible

Dana Brunetti, Producer of The Social Network on VIPVino

Dana Brunetti, producer of the movie The Social Network stopped by on his whirlwind visit of the bay to talk about his upcoming projects, thoughts on how technology is impacting Hollywood and his favorite apps. Dana’s own back-story is pretty … Continue reading

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Craig Newmark from Craigslist on VIPVino

The very modest Craig Newmark, founder of the wildly popular on line classified web site Craigslist took time out of his busy schedule to stop by and have a conversation with us with us. Craigslist started as a benevolent resource … Continue reading

Posted in Pop Culture, Social, Social Customer, Social Good | Tagged , , | 2 Comments

Interested in buying some fans for your page with a contest or sweepstakes?

Well you may want to think again, here is an overview of the promotion practices on Facebook. Don’t mention Facebook! Sooner or later you will realize that  Facebook wants no part of yours or anyone else’s promotion. The reason? It … Continue reading

Posted in Advertising, Facebook, marketing, Social | Tagged , , | 2 Comments

5 Marketing Lessons learned from World Series Champs, the SF Giants

This world series managed to galvanize the masses like no other.   And like any great marketing effort – there are a series of lessons we can learn from this event. 1) Have a great product – This team pulled it … Continue reading

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Twitter knows what I need

I had the chance to hear Twitter’s own @Ev last week at a Kicklabs event – As a self-professed twitteroholic, I couldn’t possibly miss a chance to get inside the mind of an entrepreneur I greatly admire. With now over … Continue reading

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Tim Ash from SiteTuners on VIPVino

Tim Ash, noted author of the book Landing Page Optimization took time out of his busy schedule to stop by and talk conversions with us while in town for Connected Marketing Week and Conversion Summit. When it comes to landing … Continue reading

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Maria Ogneva on VIPVino

Had a wonderful chat with Maria Ogneva, Director of Social Media for Attensity who sat down to share her recent first hand experience of social CRM gone wrong.   In today’s world, the social customer expects more than to be redirected … Continue reading

Posted in Blogging, Content, Pop Culture, Social, Social CRM, Social Customer, Vino | Tagged , , , | 2 Comments

Richard Jalichandra on VIPVino

In our inaugural episode, Richard Jalichandra joins us to talk about Technorati’s transformation as a media company and how integrated campaigns that leverage advertising can add fuel to a social fire and the evolution of blogging as a profession.

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Influence in the palm of your hands

The recently released “Secrets of Success” app by the Dale Carnegie training institute is a smart helpful app that builds upon the popular and timeless book “How to Win Friends and Influence People” by Dale Carnegie. To promote the new … Continue reading

Posted in Books, Personal Development | Tagged , , , , , , , | 2 Comments

4 ways you may unintentionally be insulting your customers

While many of my peers will agree that digital marketing is not “rocket science“, one thing is universally accepted… It is generally not a good thing to insult your customers or potential customers. This last week we saw a classic … Continue reading

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