Category Archives: Branding

5 Marketing Lessons learned from World Series Champs, the SF Giants

Posted on November 4, 2010 by sandramp

This world series managed to galvanize the masses like no other. And like any great marketing effort – there are a series of lessons we can learn from this event. 1) Have a great product – This team pulled it … Continue reading →

Posted in Branding, marketing | Tagged baseball, Branding, fear the beard, marketing, SF giants, world series | Leave a comment

Idea Roundup: Our Weekly Picks

Posted on October 23, 2010 by joebidness

Hi folks! This is the first entry in a new weekly series that will be posted every Friday. Idea Roundup is a list of 10 links to stories we think were the most noteworthy during the week (in no particular … Continue reading →

Posted in Advertising, Branding, marketing, Mobile, new technology, Uncategorized | Leave a comment

Richard Jalichandra on VIPVino

Posted on July 8, 2010 by sandramp

In our inaugural episode, Richard Jalichandra joins us to talk about Technorati’s transformation as a media company and how integrated campaigns that leverage advertising can add fuel to a social fire and the evolution of blogging as a profession.

Posted in Advertising, Blogging, Branding, marketing, Vino | Leave a comment

4 ways you may unintentionally be insulting your customers

Posted on March 31, 2010 by sandramp

While many of my peers will agree that digital marketing is not “rocket science“, one thing is universally accepted… It is generally not a good thing to insult your customers or potential customers. This last week we saw a classic … Continue reading →

Posted in Advertising, Branding, Content, marketing, Website | Tagged ad networks, bad brand behavior, belly fat ads, marketing, nestle, online advertising, website copy | Leave a comment

Why Keywords are your Friends

Posted on December 29, 2009 by sandramp

Choose your FRIENDS wisely… they will make or break you.” ~J. Willard Marriott The same can be said for keywords. They will make or break you. Okay, perhaps that’s a bit dramatic… but they are a central and important component … Continue reading →

Posted in Branding, Content, SEO | Tagged analytics, Branding, content marketing, hashtags, how to choose keywords, keyword strategy, keywords, long tail keywords, SEO, tags | 3 Comments

Struggling with my identity… a question of branding?

Posted on December 18, 2009 by sandramp

Yes its true, I am having an identity crisis – am I a marketer, social media butterfly, jewelry designer or wine enthusiast….? The answer to all of those is yes, plus more… we all are. I’ve taken time recently to … Continue reading →

Posted in Branding, Personal Development | Tagged brand identity, Branding, marketing, strengths 2.0 | 1 Comment