Category Archives: Content

Tim Ash from SiteTuners on VIPVino

Tim Ash, noted author of the book Landing Page Optimization took time out of his busy schedule to stop by and talk conversions with us while in town for Connected Marketing Week and Conversion Summit. When it comes to landing … Continue reading

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Maria Ogneva on VIPVino

Had a wonderful chat with Maria Ogneva, Director of Social Media for Attensity who sat down to share her recent first hand experience of social CRM gone wrong.   In today’s world, the social customer expects more than to be redirected … Continue reading

Posted in Blogging, Content, Pop Culture, Social, Social CRM, Social Customer, Vino | Tagged , , , | 2 Comments

4 ways you may unintentionally be insulting your customers

While many of my peers will agree that digital marketing is not “rocket science“, one thing is universally accepted… It is generally not a good thing to insult your customers or potential customers. This last week we saw a classic … Continue reading

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Why Keywords are your Friends

Choose your FRIENDS wisely… they will make or break you.” ~J. Willard Marriott The same can be said for keywords.  They will make or break you.  Okay, perhaps that’s a bit dramatic… but they are a central and important component … Continue reading

Posted in Branding, Content, SEO | Tagged , , , , , , , , , | 3 Comments